Minnie’s Food Pantry
Minnie’s Food Pantry, a national non-profit organization with a mission of feeding the hungry, hired us to raise awareness, pitch and secure local, regional and national media and manage the red carpet at its 10th Anniversary “Feed Just One” Fundraising Gala featuring Oprah Winfrey.
We created and executed a unique and multifaceted public relations campaign to maximize exposure for Minnie’s Food Pantry. The plan included a local and regional media tour to raise awareness of the 10th Anniversary “Feed Just One” Fundraising Gala, announce Oprah Winfrey as the keynote speaker and influence tickets in the drive-up markets.
Minnie’s Food Pantry raised a record-setting than $1.3 million dollars at that annual gala. We also secured a television media partner who conducted interview features and ran commercials to promote the event. We packed out the red carpet, pitching securing and managing more than 75 local, regional and national media outlets, along with a host of a list celebrities including, Oprah Winfrey, Joel Osteen, Floyd Mayweather, Mark and Roma Downey, Emmitt Smith, Brely Evans, Israel Houghton, Kenny Lattimore and Donnie McClurkin. We created and led a 12-week strategic public relations campaign that resulted in a sold-out gala, more than 300 media placements including Entertainment Tonight, EBONY Magazine, Good Day LA, Los Angeles Times, Dallas Morning News, Houston Chronicle, Nasdaq.com & others, with a reach of more than 62 million & a value exceeding $1.27 million.
Evolution Academy Charter School District
Evolution Academy Charter School, a public charter high school district & dropout recovery center, holds a graduation ceremony annually. Our task was to find the human-interest story that would make this annual event stand out and garner local media attention.
We created a strategy to get to the core of a story that would garner media attention. After interviewing multiple teachers and staff members and, we were able to craft the story of triplets who were 1, 2 and 3 in the graduating class at Evolution Academy. Additional research showed that this was historic as there were no previous stories, locally, regionally or nationally, where triplets graduated in the top three spots in their class. We then developed key messages, drafted and distributed press materials and trained key spokespeople for media interviews.
The execution of the public relations strategy resulted in more than 105 local, regional, national and international media placements with a reach of more than 16 million and an ad value nearing $300,000.